Alpana is the Managing Director of DY Works, a leading Business Design firm. She believes that ideas should not have egos – and thus has built a flat and open access organisation. She believes that leaders should get used to being uncomfortable – because if they are comfortable, it means they are not treading new paths.
Prior to this, she was the CMO and Head of Merchandising for TANISHQ. She has also worked across continents and was the CMO for North America of a natural food brand – giving her a first hand experience of working across diverse cultures. Alpana graduated from IIM-Ahmedabad (1985) and has a Bachelors in Economics from St. Stephen’s (1983).