An Economics graduate from the Loyola Collage, Chennai, Madhukar studied Management at XLRI Jamshedpur, which has also conferred on him a Distinguished Alumnus award.He has more than four decades of experience in Advertising and Marketing Services and has spent over 25 years in erstwhile Mudra, now the DDB Mudra Group, in two separate stints. Under his leadership, Mudra transformed itself from an Advertising Agency into one of India’s leading Integrated Marketing Communications Groups. Madhukar also played a key role in the Omnicom acquisition of the Mudra Group and the integration with the Global DDB Network. Subsequently, he facilitated the entry of Interbrand, the leading Global Brand Consultancy into India, and functioned as its Chairman. In between his two stints at DDB Mudra Group, Madhukar led Bates India as its CEO and was instrumental in the acquisition of Clarion. He also introduced Zenith Media into India.
Following his retirement, he has been appointed the Chairman Emeritus of the DDB Mudra Group & Mentor to Interbrand India. He has also turned an entrepreneur and is now the Chairman of Multiplier Brand Solutions, an Insights & Solutions company, connecting Brands with Shoppers.
Madhukar has served as the President of the AAAI (Advertising Agencies Association of India) and the Chairman of ASCI (The Advertising Standards Council of India). He was also the Chairman of AdAsia 2011, India’s largest Marketing Congress, which was held in New Delhi. As the Chairman of the Mudra Foundation and the Chairperson of the Governing Council of MICA, for well over a decade, Madhukar helped build MICA into India’s foremost Strategic Marketing and Communications Management Institute. Madhukar also served as the President of MICA, for the academic year 2016-17.
He serves on the Board of ABC (The Audit Bureau of Circulations)as its Vice-Chairman. He is also on the Boards of Plan India and Music Broadcast Ltd. (Radio City) .