MD and CEO, Mahindra First Choice Wheels Ashutosh Pandey was previously the CEO of Tata CLiQ (Tata Unistore Limited), the digital commerce venture of the Tata Group, a business that he was responsible for founding and developing between October 2014 and May 2018. Ashutosh has more than two decades of experience in leadership roles across E-commerce and Retail, and functional roles in diverse industries. He joined the Tata Group in 1998 as a member of its flagship cadre, Tata Administrative Services (TAS). Over the next 16 years, Ashutosh took up challenging assignments in Tata Global Beverages (erstwhile Tata Tea), Rallis India, Tata Communications and the Taj Group of Hotels, in functions spanning marketing, strategy, business development, and project management. He also worked with Accenture Consulting for a year, where he was responsible for the post-merger integration of two large companies. Before taking up his assignment as CEO of Tata Unistore in 2014, he was the COO of Landmark E-Tail Limited, Trent’s online retail business, from 2013 to 2014. He was earlier the COO and Business Head of Landmark, one of India’s leading leisure and entertainment retailers, from 2009 to 2013. During this time, Ashutosh was responsible for the turnaround in the retail format besides building the brand, customer connect and store operations. Ashutosh is an MBA from FMS Delhi and holds a BE degree from BIT Sindri. He is based in Mumbai where he lives with his wife Aparna and two lovely daughters, Shriya and Shraddha.