Marketing Professor, Dean, Administration, IIM Bangalore. Professor Shainesh has over two decades of research and teaching experience in India and abroad. He has conducted research and teaching assignments at the Goteborg University (Sweden), University of St. Gallen (Switzerland), Audencia Nantes and IESEG (France), Vienna University and MCI Innsbruck (Austria), Bocconi University (Milan), Curtin University of Technology (Perth), and the American University of Armenia (Yerevan). Professor Shainesh’s research focus on CRM, Services Marketing, and Service Innovations. At IIMB, he leads the cross-functional research initiative on consumer insights. His book titled Customer Relationship Management – A Strategic Perspective (Macmillan India) is a prescribed textbook for CRM courses at several business schools. He is also the co-author of a book on CRM titled Customer Relationship Management – Emerging Concepts, Tools and Applications. Professor Shainesh has worked for several organizations in the public, non-profit and the corporate sectors including telecom, software, engineering and service firms, both as an advisor and as a seminar leader. His clients include ABB, Aventis Pharma, B2K Corp, Department of Pharmaceuticals, HECL, Caterpillar, Ericsson, Indian Oil, Manipal Universal, MICO, NCSM, Otto Bilz, Philips, SKF, Indian Railways, IFFCO, ICPB, Ministry of Tourism, Power Ministry, TRIFED, Sanskriti, Pradan, etc. His case study Narayana Nethralaya: Expanding Affordable Eye Care was placed second at the GlobaLens 2014 NextBillion Case Writing Competition. He was awarded the Best Professor in Marketing by the CMO Asia Council during the ‘Best B-Schools in Asia Awards,’ July 2011, Singapore. He is also the past winner of the Citibank Special Research Award (1994) and PD Agarwal-TCI Award for Doctoral Research in Management (1995). Shainesh is the Editor-in-Chief of the Journal of Indian Business Research (JIBR), an Emerald (UK) publication. He is a BTech from Indian School of Mines, Dhanbad, India (1989) and a Fellow at IIM Bangalore, India.