PK 2 Prahlad Kakar is the Advertising Film Director for Genesis Film Production, one of India’s oldest and foremost Ad film production houses since its inception in 1977. He virtually invented a genre of television advertising in India in the years that followed. Prahlad has created Award winning commercials for the most reputed Corporates and agencies in India and the Asia Pacific region. Known as the “Ad guru” he has been instrumental in changing the face of advertising in our country. He has helped create memorable campaigns for brands like Pepsi “yehi heh right choice baby! Aha” Gold spot “the zing thing”, Maggie “2 minutes?” Britannia “ting ting ti ting”, Limca “Zor ka Jhatka”and Maggi Sauces “Its different”. 30 years down the line Prahlad Kakar has earned himself a Lifetime Achievement Award by the IAAFA in the year 1999 and has got Genesis the top Production House for 2 years in a row for years 2003 and 2004 by the Brand Equity. Today Prahlad is consulting with Companies to provide innovative solutions for promoting and brand building various products and services. Creative workshops, Motivational and Leadership interactive sessions for middle management and top management executives, university students etc  to deal with current issues and future challenges specifically designed for every Company’s needs.