Director, Live Nation Entertainment, India Sunil Buch is a versatile and multi-talented leader. He has over two decades of leadership and general management experience spanning FMCG, Advertising, Telecom, Retail and the Media & Entertainment sectors. He has served and contributed in leadership roles at Colgate — Palmolive, Johnson & Johnson, Leo Burnett, Marico, Reliance Communications and ZEE Entertainment Enterprises Limited where he was the CEO of Zee Live and Zee Talent. In 2017, he crafted one of the most interesting partnerships between Zee & Rally for Rivers, which gave one of the best advertising films for the rally. Currently, he consults for Live Nation Entertainment, a $11 billion live music entertainment conglomerate and is also a Non-Executive Independent Director on Board of Orbit Exports, a listed company. He specializes in creating profitable brand-led businesses via thought leadership, entrepreneurial problem-solving, creative strategy and execution. Happy People make Happy Products & Services and the PAT principle are the two tenets he strongly propagates and believes in. Sunil is a science graduate and MBA from Mumbai University.