CEO, Taproot Dentsu

B.A.: Economics and Sociology: Bombay University.

MMS: Marketing: Jamnalal Bajaj Institute of Management Studies.

CEO of Contract Advertising India: July 2008 – Dec. 2012.

CEO of Taproot Dentsu since July 2013.

Domain: Leveraging strategic communication expertise for business transformation based on a deep appreciation of business and marketing strategy.

Experience: Strategic planning and communication strategies for brands viz. Bajaj Auto, Unilever, Philips, Cadbury, Asian Paints, BBC World, Disney, HSBC, Shoppers’ Stop, Marico, Myntra, ITC, Aditya Birla Capital, Facebook, Samsonite, Parle, Danone, Uber, Abbott and Eureka Forbes among others.

Passionate about: Fostering a work culture and ethic that is creative-centered, value-based and humane. Believes in doing so on the back of Planning and strategy, constructive negotiations, sensitivity and humor.

Work focus:

People: Motivation and development.

Organisation culture: Values and performance.

Creative organization: Sensitivity and result orientation.

Past positions:

Jury member for the Abby and EFFIE awards.

Mancom member: Ad club Bombay.

Executive Committee member: Advertising Agencies Association of India (AAAI).

Currently a Board Member:Advertising Standards Council of India (ASCI).

Guest speaker: Jamnalal Bajaj Institute of Management Studies.

Honorary advisory work: With SMEs, NGOs, Business Schools and students.